Fairy Tong Lookbook

“Dream Fearlessly and Live Happily Ever After” Fairy Tong was born from a childhood dream and a fearless leap of faith. Founded in London in 2020 by Yingtong Chung, the brand is a modern fairy tale brought to life. Inspired by the magic of storytelling, Fairy Tong creates ethereal, handcrafted designs that invite wearers to embrace their inner fairy. Each piece is handmade by skilled artisans, with exceptional craftsmanship, inclusivity (XXS–10XL), and slow fashion values at its core. We produce limited-edition, heirloom-quality garments that prioritise artistry over mass production. Every seamster is paid a competitive wage, ensuring that ethical fashion remains at the heart of our process. Fairy Tong has captured hearts around the world—dressing celebrity clients, being chosen by Netflix for their #1 movie premiere, and bringing its whimsical designs to life in an exclusive collaboration with the beloved Flower Fairies™. From a dream to reality, Fairy Tong is here to remind everyone that magic is real, especially when you dare to believe in it.